The PR Panic Attack: Why Your Brand Needs A Video Press Release

press release

So there you were, pulling your hair out. Your business was just profiled at a major industry convention, or you launched a new product you spent years of your life perfecting, or maybe you just recently hired a marketing genius

Confusion at the Keyboard: Are Blog Posts and Press Releases Interchangeable?

    Every second of every day, more and more people connect to the internet. In 2015, the net is fully living up to its billing as ‘the worldwide web’. The numbers across the board are staggering, with literally billions

The Rise, Fall & Rebirth of the Press Release

In 1906, tragedy struck a small, mid­western town when a passing train leapt the tracks, killing several local residents and injuring quite a few of the train’s passengers. It’s a sad tale, but one that could have all too easily been forgotten, faded into the mists of history, if not for a man by the name of Ivy Lee. Mr. Lee was moved by the story of this train and its unwitting victims, and shared his concerns with others by writing the world’s very first press release, thereby introducing a tool that would drastically effect how information is shared across every known industry. Today, most press releases aren’t quite so tragic or impactful. However, thanks to the incredible technological leaps since Mr. Lee’s time, the modern press release can target influencers, analysts, financial professionals, the general population or the media itself, in a myriad of exciting and powerful forms.

Effective PR is all about relationships, and a well ­written, targeted press release is just one of the ways you can share information with your core audience. So how to best utilize this classic tool in today’s marketplace? An effective press release exudes purpose. Sure, your press release informs the media of crucial, breaking news, upcoming events, and your latest successes, but it should always carry an additional motive: broadening your audience. A strong press release will certainly inform, but thanks to the internet and our 24­hour news cycle, merely informing is not enough.

prREACH Launches new video feature: (Add Youtube videos to your press releases)

prREACH Launches new video feature: (Add Youtube videos to your press releases) from prREACH on Vimeo.

Now you can add your own video to every press release. In addition to the professionally done video produced in our studio by an anchor person “like me” . You can now add a YouTube video to the body of every press release. This is a great way to showcase the benefits and features of your business or product.

And the best part is there is no additional charge.

How To Use Press Releases in Facebook Advertisements

How To Use Press Releases in Facebook Advertisements from prREACH on Vimeo.

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{Transcript} Hi welcome another quick tip in our continuing prREACH training series. Here is a short  incredibly powerful tip that virtually no one is using. Facebook advertising is all the rage right now. Businesses and individuals are getting amazing results posting sponsored articles and videos on Facebook. Here is one way to take sponsored post to the next level! Imagine, if instead of posting a sponsored article that essentially says “hey buy my stuff” or “watch my video”. You added a prREACH press release as a sponsored post that says “hey read about what this person in the video press release is saying about us”? Now you have an authoritative third party vetting you or your business! By having someone else talk about you or your business you will greatly increase your conversions help build authority , build your brand and make more money!

How Press Releases Can Help With Reputation Management

How Press Releases Can Help With Reputation Management from prREACH on Vimeo.

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{Transcript} Hi welcome another quick tip in our continuing prREACH training series. Are you using the power of prREACH’s viral social VIDEO news release for your reputation management campaigns?  With prREACH’e “be everywhere”  philosophy, we make sure that your message is not only going to all the major new wires but also to every social , video , web 2.0 property imaginable! We want to make it as easy as possible for you to control how people view you or your client’s reputation on the web. The more internet real estate you occupy means more control over you or your client’s reputation and with prREACH we give you more than any other pr company out there!