InfoDecember 4, 2014 · Automotive
Replacement Headlight Manufacturer Restructures Website
Leading replacement headlight provider, Headlight Direct LLC, recently announces a major change in their website structure to allow for easier navigation for customers.Press Release VideoLoading the player...Details(prREACH)
Searching online for quality automotive headlights has never been easier due to the ease of access in which online shopping has allowed every consumer. Compound that with the increasing prevalence of mobile phone internet connectivity and it's no surprise that the growing number of companies vying for attention are being mostly ignored. Add to this mix the associated decreasing attention spans today's social media landscape encourages, it can be difficult to truly make an impact. While the internet has made prices more competitive across all industries, which is a major benefit for consumers, it also serves as a double edge sword since some headlight manufacturers may cut some corners in quality in order to satisfy price shopper's desire for lower pricing. This practice is one in which leading replacement headlight companies such as Headlight Direct LLC, distance themselves from as far as possible.
While price may be a factor for many in choosing a replacement headlight, understanding the true meaning of higher quality headlight products and the impact on one's finances is a point the owners of Headlight Direct LLC knew they had to convey more properly. This lead to a complete restructuring of their old website layout to focus more on these important aspects that might have not been so prominent before.
"Explaining that a low quality replacement headlight will have integrity issues in the casing for example, which can lead to leaks or potential yellowing of the lenses and eventually a need for another replacement, makes sense in properly valuing the difference in costs between a higher quality light versus a cheap one", states managing partner Sam Teng. He goes on further to say, "In order to convey this more easily, we have adjusted our website navigation to highlight featured videos plus other relevant content that point out various elements to look for in a good headlight."
As the company continues to improve the user website experience by getting consistent feedback from their customers, this is just another example of an aspect other competitors have mostly ignored. With prices that are comparable to budget offerings but quality that rivals OEM (Original Equipment Manufacturer) parts, it's no wonder Headlight Direct has made an impact in the automotive headlight industry.LinksImagesContact
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