InfoOctober 15, 2014 · Food & Beverage
TerraVerve Launches Flagship Product, Organic Matcha Green Tea Powder
Gourmet food company introduces its brand of organic Japanese matcha, the most antioxidant rich food in the world.Press Release VideoLoading the player...Details(prREACH)
SAN FRANCISCO, California - October 13, 2014 - TerraVerve(TM), a gourmet food company, has recently launched its first product: organic matcha green tea powder. TerraVerve(TM) has a mission to share healthy, tasty foods for the world, and founder Emily Quinn says, “Matcha is a perfect first offering for us, and we are so excited to increase awareness of this amazing superfood that has yet to go mainstream.”
Matcha is considered one of the most difficult to produce teas in the world, with only a handful of Japanese farmers possessing the knowledge to grow and process it correctly. The tea leaves are shade-grown, causing a massive surge in the production of chlorophyll and a high concentration of nutrients in the leaves. Tender young leaves are carefully picked, and the whole leaves are stone-ground to preserve the nutrients.
Matcha is the most antioxidant rich of all fruits and vegetables. Comparing ORAC (Oxygen Radical Absorbing Capacity) antioxidant scores, matcha has a score of 1,573, while blueberries have a score of 93, and spinach has a score of just 26.
Matcha also has high levels of L-Theanine, an amino acid that some believe increases alpha waves in the brain, and correlates with reduced stress levels. It has been suggested that the combined effect of L-Theanine with the natural caffeine in the matcha tea powder can provide a long lasting increase in energy and focus. Indeed, matcha was first used by Japanese Zen monks to support their meditation practices.
TerraVerve(TM) matcha has been triple-certified organic by the USDA, JONA/JAS, and IMO. It is a culinary grade matcha, with a strong flavor profile that is intended to be used in recipes such as green tea lattes, smoothies, and baked goods.
Quinn notes that their culinary blend was specifically chosen with the American palette and lifestyle in mind: “At the moment, Americans have mostly experienced the matcha flavor through green tea ice cream and green tea lattes. We wanted to introduce a matcha powder that people can use to recreate these flavors at home. In addition, smoothies are becoming a popular way to take in more fruits and vegetables, and our matcha can easily be added to a smoothie to increase antioxidant levels and give an extra energy boost.”
TerraVerve(TM) matcha is currently retailed exclusively at Amazon.com. For more information on TerraVerve(TM) and matcha, please visit www.terraverve.com.LinksContact
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