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    TerraVerve Organic Matcha Green Tea Powder: Antidote to the Holidays

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    Organic matcha green tea powder by TerraVerve may help combat holiday weight gain and stress.

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    (prREACH)

    SAN FRANCISCO, California - December 12, 2014 - Between parties and rich family dinners, the holiday season is notorious for being the time of year when Americans gain the most weight. In fact, a study in the New England Journal of Medicine found that this is indeed the most fattening time of the year. Moreover, the study found that people don’t lose this additional weight during other times of the year, and thus may be a significant contributor to steady weight gain over time.

    In addition, the American Psychological Association found that stress levels more commonly increase than decrease during the holidays, despite the positive associations people have with the holidays. Many people, especially women, feel increased anxiety from preparing for special celebrations with family. Others have high feelings of stress due to increased financial pressures due to additional outlays for gifts during the holiday season.

    This increase in stress during the holidays may contribute to weight gain as well. Stress causes a release of cortisol, a hormone which increases appetite. Furthermore, many people turn to food when they feel anxious, eating “comfort” food like cookies and ice cream.

    However, there is a healthy ingredient that can help combat both of these holiday problems at once: TerraVerve matcha green tea powder.

    Matcha has high levels of the EGCG antioxidant. EGCG has been shown to boost metabolism for an increase in calorie burn rate (thermogenesis) from 8-10% to 35-43% of daily energy expenditure. One study also suggested that drinking matcha immediately before exercising resulted in 25% more fat burning during exercise.

    Matcha is also rich in L-Theanine, an amino acid that is reported to increase alpha waves in the brain. These alpha waves are associated with states of calm, yet alert, relaxation.

    TerraVerve recently launched its organic matcha, and founder Emily Quinn says, “I’m so pleased that TerraVerve was able to release its matcha in time to share with people this holiday season. It’s a product that can really help to reduce stress, while increasing fat burning to combat all those holiday treats people are eating.”

    TerraVerve matcha is currently retailed exclusively at Amazon.com. For more information on TerraVerve and matcha, please visit www.terraverve.com.

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    Kimberly Murphy

    (415) 763-6163

    http://www.terraverve.com

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