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ThirdLove, the fast-growing online fashion brand that offers luxury lingerie at an affordable price, is announcing the introduction of its revolutionary 24/7 Memory Foam T-Shirt Bra. The 24/7 Bra features the company’s signature, exclusive ½ cup sizes and innovative TruForm Fabric to provide women with a flawless, invisible fit 24 hours a day, every day. Continue reading
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Jul 16, 2014 /prREACH/ -- ThirdLove, the fast-growing online fashion brand that offers luxury lingerie at an affordable price, is announcing the introduction of its revolutionary 24/7 Memory Foam T-Shirt Bra. The 24/7 Bra features the company’s signature, exclusive ½ cup sizes and innovative TruForm Fabric to provide women with a flawless, invisible fit 24 hours a day, every day.
On sale today for $55, ThirdLove’s 24/7 Bra features luxurious details that are both beautiful and functional. The bra is designed with lightweight, supportive memory foam cups, luxe pleated straps, gold strap adjusters and a cushy foam-padded hook closure with a tag-less printed label. The result is a groundbreaking t-shirt bra that is not only supportive and smoothing, but also a beautiful bra that any woman would want to wear.
“The biggest issue I see with other memory foam bras is that the shape changes over time,” said Ra’el Cohen, ThirdLove Director of Design. “That’s why we developed our TruForm fabric, which provides an ultra-thin layer of support that maintains it silhouette.”
Women will get their best fit possible with ThirdLove’s 24/7 Bra, which is available in A through F cup sizes and all the ½ cups in between. The 24/7 Bra was fit-tested on hundreds of women of all shapes and sizes and developed specifically with them in mind. Upon discovering that a large percentage of women fall in-between traditional sizes, ThirdLove developed exclusive ½ cups to offer 30% more sizes than traditional brands and a far more targeted fit. The Company also developed an app so customers can measure themselves in minutes at home to ensure they are purchasing the correct size.
“I want to make bra shopping convenient and help every woman find a flawless fit without the crazy price tags,” said Heidi Zak, ThirdLove Co-Founder. “By selling direct to consumers and cutting out the middleman, we can provide higher quality product at a much lower price. The 24/7 Bra is a great example of this.”
The new 24/7 Bra available in black and nude, includes the following features
- Ultra-thin lightweight memory foam cups
- Exclusive ½ cup sizes for a better fit
- Luxe pleated straps, soft brushed interior
- Gold strap adjusters
- Super soft micro jersey fabric, knitted for maximum durability
- Double layer smoothing back with hidden elastic
- Foam-padded hook & eye with tagless printed label
The 24/7 Bra is available for $55 on ThirdLove.com and through the ThirdLove iOS App, with free shipping and free returns.
For more information on the 24/7 Bra, please visit https://thirdlove.com/memoryfoam.
About ThirdLove:
ThirdLove is a vertically integrated intimate apparel brand that designs luxurious, yet affordable lingerie. The San Francisco based Company developed exclusive ½ cups and patented technology to empower a woman to size herself and provide her with the best-fit the first time she orders. Co-founders Heidi Zak and David Spector recognized a need for fit innovation in the lingerie industry, and began their mission by tackling the most complicated fitting apparel in June 2012. ThirdLove is backed by Andreessen Horowitz, NEA, Felicis Ventures, Novel TMT, among others. For more information, visit www.thirdlove.com.