InfoOctober 9, 2013 · Retail
Ecommerce Guru Shirley Tan Publishes “Ecom Hell: How to make money in ecommerce without getting burned”
Tan founded AmericanBridal.com and grew it from $500K to $6.5M in five years! Learn from her experiences and get the secrets to online success in her new ebook, Ecom Hell, available now at Amazon.comPress Release VideoLoading the player...Details(prREACH)
According to the U.S. Census, ecommerce sales jumped 18.4 percent in just one year, from 2012 to 2013 – and is estimated to reach $370 billion by 2017, according to Forrester Research, proving there is tremendous potential for success in this hyper-growth industry. So, why are ecommerce store operators still struggling to make money from online stores despite all their hard work and effort?
In her debut ecommerce book, Ecom Hell, author and ecommerce consultant, Tan, teaches readers how to make money online, including how to start, operate, and grow an online business. She coaches entrepreneurs to focus their attention on making money instead of spending countless hours correcting mistakes and learning through trial and error. Store operators at all levels will appreciate this easy-to-read guide chock full of useful information.
“I've tried multiple ecommerce platforms, read a lot of different books about how to make money by selling products online, but none of them helped as much as this book, “ said Neil Patel, VP of Marketing, Kissmetrics, a customer intelligence and web analytics company. “Not only did it break down tactical steps on what I need to do, but it also taught me how to do it on a shoestring budget." “This is important because most of the books out there tell you to do things like spend money on Google Adwords, and although that's great and all, it just isn't practical if you don't have a ton of cash.”
Shirley Tan stands behind a tremendous track record of ecommerce success having founded AmericanBridal.com, a popular wedding favors website and selling it to a NASDAQ-traded wedding conglomerate. Her book is a catalog of all that she learned from working in the ecommerce and retail trenches. Ecom Hell is chock full of practical tips and easy-to-follow checklists aimed at helping entrepreneurs understand the nuances of selling online while avoiding the mistakes Shirley made during her early years.
In her book, Tan guides readers on topics ranging from selecting an ecommerce back-end platform to using Google tools to decide what markets to enter. Readers will find tips on everything from warehouse logistics (picking and packing) to email marketing and mobile commerce (Mcommerce). “When it comes to running an ecommerce store, I’ve been to hell and back,” said Tan, author of Ecom Hell.
“I wrote this book to help entrepreneurs venture into the world of ecommerce armed with the tools and information they need to get to ecommerce heaven. Many people assume they can earn easy money working from home in their underwear without a plan. Well, they can work in their underwear, but the key to success is a well-thought-out ecommerce strategy and a focused execution plan.”
Tan coaches entrepreneurs, offering guidance at every stage of business – before opening an ecommerce store by helping them choose a profitable niche, to determining how much start-up capital is needed to branding and promoting a company’s image, and a lot more!
Ecom Hell is now available on Amazon Kindle as an ebook and in paperback.
About the Author
An early ecommerce pioneer, Shirley Tan has more than 20 years of experience as a retail/wholesale and ecommerce executive who has built and sold two companies: Rumors Inc. and, most recently, AmericanBridal.com, which she sold to a publicly traded media company devoted to weddings. Ms. Tan grew Americanbridal.com from $500K to $6.5 Million and employed 30 full-time employees. She grew Rumors Inc., a wholesale/retail wedding supplies business, to $1.5 Million and had 10 employees. Today, Shirley is a frequent speaker at ecommerce conferences and trade shows and writes about ecommerce as a contributing blogger for Practical ecommerce and on the official website of Shirley Tan at eCommerceSystems.com.
Book Title: Ecom Hell (How to Make Money in Ecommerce without Getting Burned) ISBN-10: 0615786871 ISBN-13: 978-0615786872VideoLinksQuotes“I've tried multiple ecommerce platforms, read a lot of different books about how to make money by selling products online, but none of them helped as much as this book, “ said Neil Patel, VP of Marketing, Kissmetrics, a customer intelligence and web analytics company. “Not only did it break down tactical steps on what I need to do, but it also taught me how to do it on a shoestring budget."ImagesContact
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