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    Grey Matters International Featured in Forbes.com

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    Change is ongoing and necessary to business success.  With the increase in technology and workplace demands executives and their employees are under more stress than ever to keep up on a daily basis. In order to effect organizational change, businesses are engaging professional executive coaching, corporate consultants, and agents of change, to help them implement new ways of doing things in order to meet today’s business demands and remain relevant. The challenge lies not so much in introducing new methodologies and practices, but more in influencing executive and employee behavior in order to get them engaged and onboard in making changes happen.

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    Change is ongoing and necessary to business success.  With the increase in technology and workplace demands executives and their employees are under more stress than ever to keep up on a daily basis. In order to effect organizational change, businesses are engaging professional executive coaching, corporate consultants, and agents of change, to help them implement new ways of doing things in order to meet today’s business demands and remain relevant. The challenge lies not so much in introducing new methodologies and practices, but more in influencing executive and employee behavior in order to get them engaged and onboard in making changes happen.

    Influencing behavior has been studied and documented in many articles in neuropsychology as evidenced in their availability and access through websites, online journals, and online service portals. The American Psychological Association defines clinical neuropsychology as “ a specialty in professional psychology that applies principles of assessment and intervention based upon the scientific study of human behavior as it relates to normal and abnormal functioning of the central nervous system. The specialty is dedicated to enhancing the understanding of brain‐behavior relationships and the application of such knowledge to human problems.”

    Brain-behavior relationships might be the key to effecting change in organizations and businesses through executives and their employees. Recently, Dr. Kevin J. Fleming, Founder of Grey Matters International was interviewed and featured in Forbes. During their interview for their Forbes article, David Sturt and Todd Nordstrom asked for “his thoughts on what types of information can actually have the power to change minds. His response was fascinating saying, “Humanity is not against change,” said Fleming, “…humanity is against being changed. It’s important to understand the brain’s resistance and optimize your decision-making map. The human brain wants to feel right. So, we will often only cognitively accept the information that makes us feel right.”

    Dr. Fleming’s perspective on the importance on the impact of how we think and how that translates to long-term changes in behavior is a new way of assessing organizational and business change via neuropsychology. His newly founded Grey Matters, which has a branch of executive coaching, challenges traditional “feel good” approaches to behavioral change. The philosophy behind Grey Matters is,

    “The brain is wired to feel right, not be happy or fulfilled. These are notions and desires that we seek that are at times at odds with the pattern-making parts of our brains. Because most traditional approaches "feel good," our brains confuse that with "effective behavior change" doors that set us free. At Grey Matters International, they are distinct "circuit breakers" around maddening patterns of behaviors, decisions, or resultant moods that seem to persist or actually get stronger as a result of our half-truthed change attempts.”

    Perhaps challenging the status quo of the “feel good” neuropsychological approach to effecting behavioral change  and embracing the importance of how we think is the newest change, organization and business executives will need to embrace if they want to implement behavior change over the long term.

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    “The brain is wired to feel right, not be happy or fulfilled. These are notions and desires that we seek that are at times at odds with the pattern-making parts of our brains. Because most traditional approaches "feel good," our brains confuse that with "effective behavior change" doors that set us free. We, at Grey Matters International, are distinct "circuit breakers" around maddening patterns of behaviors, decisions, or resultant moods that seem to persist or actually get stronger as a result of our half-truthed change attempts.”
    - Dr. Kevin Fleming
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    Dr. Kevin Fleming

    1-877-606-6161

    http://greymattersintl.com

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