Luxury Men’s Underwear Brand Launches Social Media Campaign

  • Date: May 07, 2014
  • Category: Fashion
summary

Luxury men’s underwear brand Charles van der Pear, maker of the some of the finest boxers, has launched an online marketing campaign to expand their market share among men and women ages 25 to 35. The ad campaign contracted via The Gorilla Ad Agency plans to launch a series of memes on social posts to entice users to follow and share the brands advertisements. Continue reading

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prREACH

May 07, 2014 /prREACH/ -- Luxury men’s underwear brand Charles van der Pear (http://www.charlesvanderpear.com) maker of the some of the finest boxers, has launched an online marketing campaign to expand their market share among men and women ages 25 to 35. The ad campaign contracted via The Gorilla Ad Agency plans to launch a series of memes on social posts to entice users to follow and share the brands advertisements.

“Having someone actively posting quality information, deals, videos and images will help this amazing brand get the recognition it deserves.” Travis Holt of The Gorilla Ad Agency stated.

“Targeting men is the obvious route. Women however want the best for their man and sales among the female market account for approximately 40% of the total revenue generated via the website. Our boxers make the ultimate gift for the man in any woman’s life.” A company spokesperson stated.

“We feel our brand is synonymous with luxury. Hand crafted in the US with precision and to give the gentlemen the utmost comfort and support in a boxer. We feel we offer a product that is unparalleled in the market today.” A company spokesperson stated.

Charles van der Pear was founded with a novel objective: to improve men's underwear design for fit, comfort, and style.

The Company believes the modern man has recently embraced substantial wardrobe enhancements in terms of tailored and monogrammed shirts, bespoke suits, colorful pants, etc. However, the basic clothing that supports a man's manliness, has received little attention. Charles van der Pear plans to change that.

Charles van der Pear is introducing the most comfortable and best fitting boxer shorts. The secret lies inside and outside. Given the Company’s European origin, Charles van der Pear’s founder appreciates tailored clothing and constructed a luxurious boxer that fits the body like a boxer-brief. An ingenious inner support system provides superior fit and comfort.

About Charles van der Pear Charles van der Pear is a New York-based men’s underwear brand. The Company was founded with a novel objective: to improve men’s underwear design for fit, comfort, and style. Inspired by the founders’ European heritage, the Company’s signature product is a colorful slim-fit boxer with a unique inner support feature. The result is a distinctive underwear design that combines the support provided by a boxer-brief with the looks of a boxer. The Company is committed to using only the finest, yet durable fabrics to produce high-quality clothing. For more information about Charles van der Pear boxers and the brand visit them online at http://charlesvanderpear.com or follow them on Facebook at https://www.facebook.com/CharlesvanderPear.

Contact Info

Travis Holt

http://www.charlesvanderpear.com/

Quotes
“Having someone actively posting quality information, deals, videos and images will help this amazing brand get the recognition it deserves.” “Targeting men is the obvious route. Women however want the best for their man and sales among the female market account for approximately 40% of the total revenue generated via the website. Our boxers make the ultimate gift for the man in any woman’s life.” “We feel our brand is synonymous with luxury. Hand crafted in the US with precision and to give the gentlemen the utmost comfort and support in a boxer. We feel we offer a product that is unparalleled in the market today.”
- Travis Holt
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